Lead Buyers
A tailored channel of leads
Buy Smart
Overflow offers lenders a new channel of online customers to supplement existing marketing efforts. Utilising smart technology, we are able to process thousands of applications a day, filtering against key bank statements and application metrics.
We draw out leads with the highest conversion potential. All leads are sourced from compliant online loan offers holding a valid ACL, with sellers going through a stringent vetting process before approval. Flexible pricing models mean we’ll be able to discover what works best for your team, building a long-lasting partnership.
Filter Leads
Filter leads based on an extensive set of data points to only see customers that meet your buying criteria.
Improve Conversion
All leads are referred in real time while the customer is actively online, increasing the likelihood of a conversion.
Daily Reports
A dedicated account manager will provide daily reporting and advice on campaign optimisation.
Complete Data
All leads are delivered with a full set of loan application details including an up-to-date bank statement from the customer. We collect all this before the customer is referred.
Control Price
Flexible pricing model allows you to purchase leads at different price points. Quickly find a sweet spot that reduces your average cost-per-customer-acquisition.
Volume Insight
A new feature! Volume expectations based on your lead requirements and give your team valuable projections for marketing budget allocation.
Integration Options
Our developers have worked hard to create several integration options to deliver leads to Overflow. No matter how you generate applications, we have a solution for you.
API Integration
Preferred integration method. Leads are transferred directly to your LMS . It allows for additional lead decisions and increases lead conversion to funded loan.
Unique Link Redirect
Overflow can refer the customer to a chosen landing page via a unique tracking link. Minimal technical resource required and a fast set up. Great for testing campaigns.
Email Delivery
Leads can be transferred to a chosen email address. No technical setup resource needed and great for call centre operatives to follow up with referred customers.
Our Results
Overflow is truly unique to the Australian marketplace. Our platform generates a powerful 360 degree view of your leads, providing real-time analysis, bank statements and essential credit data. Discover the ultimate potential in lead distribution through a market-agnostic platform.
Lead volume
Our volume insights can drive decisions. Overflow enables you to adjust volume expectations based on your lead results so you can leverage the data to inform your marketing budget allocation.
Lead Quality
Our high quality leads ensure optimal results. Collecting leads with a full set of loan application details, Overflow improves lender confidence in buying and increases the lead value.
FAQs
Are customers looking for loans?
Yes, all applications we refer are consumers actively looking for loans in real-time, meaning they’re online when they’re referred.
Where do the leads come from?
We have a range of online brands that offer customers the ability to search a network of lenders through one application. All the websites are ASIC compliant. Please contact your account manager for a list.
What do I need to pay?
We accept traditional brokerage payment models and can accommodate your current remuneration structure. Only pay for leads you fund.
Do you have a portal?
Yes, all active lenders are given access to Obritflow’s portal where they can see real-time referral statistics, filter metrics and access customer data.